What any business can learn from Green Business
After attending the Digital Technology for Sustainable Buildings symposium, sponsored by the Fifth Estate, and reading the State of Green Business in 2015 produced by Greenbiz.com, I learned about some of the current and emerging trends in the world of sustainable and green business. I found several of the concepts to be relevant to any business wishing to prosper in this modern world, and chose a few to share that are being well implemented already in the Green industry. Natural Capital Accounting The tragedy of the commons is upon us. Many existing business models are predicated on the assumption that vital, non-financial resources are in virtually limitless supply. In many cases however, business and market activities place an added burden on shared environments – such as pollution, depletion of resources or ill health effects – but are not reflected in the actual market price of the particular product. While this is not necessarily a new phenomenon, our growing global economy is approaching some limits that our ‘common’ environments cannot support. Natural Capital refers to the stock of resources and ecosystem services on which all companies depend for their success. It is often inaccurately valued and thus natural capital is often used […]
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