Curriculum Vitae

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Employment Summary

  • Solar Analytics – Marketing Technology Manager – June 2016 – Present
  • MGSM – Full time Student (M.B.A.) – 2015 – 2016
  • NRW – Safety Advisor / acting Environmental Advisor – 2014 – 2015
  • SKILLED – Safety Advisor / Area Supervisor – 2012 – 2014
  • Palisade Construction - Business Owner / General Contractor  – 2004  – 2012
  • Tom Beebe Construction - Site manager / Lead carpenter – 2003 – 2004
  • Independent Licensed General Contractor – 2001 – 2002
  • Carpenter / Journeyman – 1997 – 2001

Board of Directors

  • Sierra Green Building Association (SiGBA)

       President  2010 – 2012
       Treasurer  2004 – 2009


  • Macquarie Graduate School of Management - Masters of Business Administration (MBA) –  2016
    • Merit Award for top of class:  Marketing Management; Foundations of Management Thought
  • University of California, San Diego - B.Sc. Ecology – 1997


Career Highlights

  • Developed and implemented marketing and sales strategies at Solar Analytics, grew customer database by 7X. Established online lead acquisition channels. Qualified opportunities and managed through to conversion.
  • Found and grew Palisade Construction as a full service custom home building firm. Operated in the Lake Tahoe luxury market for 8 years, generating up to $1.5M in annual revenues.
  • Lead Sierra Green Building Association through growth and strategic refocus. Grew membership by 4X. Served on Board of Directors. 
  • Successfully managed relationships with key partners to balance demanding production and safety goals in the Western Australian resource sector. Oversaw onsite deliverables for global EPCM clients.



Solar Analytics – Marketing Technology Manager – June 2017 – Present

  • Formulate and drive marketing strategies and initiatives.  Manage campaigns and projects. Develop marketing messaging and materials.
  • Advise directors on strategy, market opportunities, competitive landscapes, company positioning.
  • Manage top of funnel acquisition, qualify leads, and convert to opportunities.
  • Engage in sales activity, 48% win rate for converting opportunities.
  • Successfully implemented CRM platform for company. Established and manage systems for digital marketing automation.
  • Increased online lead acquisition rate by 5X.
  • Established metric tracking and analysis for marketing funnel and sales pipeline performance.


NRW – Safety Advisor / acting Environmental Advisor (Roy Hill) – May 2014 – December 2014

  • Achieved no Lost Time injuries (LTIFR = 0) on project for NRW and its subcontractors.
  • Forged powerful relationships with Supervisors and key stakeholders to ensure successful implementation of HSE initiatives.
  • Anticipated EPCM expectations to prevent interruptions in project flow.

SKILLED – HSE Coordinator /Safety Advisor / Area Supervisor – April 2012– May 2014

  • Oversaw successful on-site delivery of $10M contractual obligations with Samsung SCT / Roy Hill.
  • Managed account operations with up to 135 rostered employees at BHP sites.
  • Engaged in difficult and complex client relations on behalf of company.
  • Implemented updated Safety Risk Assessment program for Rail Operations Division.


Palisade Construction - Business Owner / General Contractor - 2004 - 2012

  • Established and grew business to generate $1.5M in annual revenues.
  • Negotiated and secured contracts up to $500K.
  • Employed energy efficacy practices and green building techniques.
  • Delivered solutions for unique and complex design specifications.
  • Managed activities on simultaneous multiple projects involving the supervision of up to 30 workers.
  • Conducted small business operations including contract negotiation, budgeting, billing, accounting, receivables and payables, payroll and HR.
  • Moderated site safety provisions, adhere to OSHA requirements, conducted safety training.
  • Adhered to strict environmental regulations for building in ecologically sensitive region. Observed and complied with mandated conservation ordinances and implemented environmental best practices
  • Maintained zero recorded injury measure for 8 years.


Sierra Green Building Association - Board of Directors 

President - 2010 – 2012

  • Chairman of Board of Directors / General Manager.
  • Managed non-profit organisation’s implementation of programs and events.
  • Represented organisation in local communities and wider region.
  • Lead organisation through post G.F.C. recovery, achieving positive financial annual growth.
  • Managed rebranding campaign, website renovation and print publication.
  • Supervised sales and marketing programs and sales team.

Treasurer   2004 – 2009

  • Member of Board of Directors.
  • Established and refined accounting system to meet growing needs of the organisation.
  • Developed and managed budget annually.